Hwy Haul

Crafting a SaaS-Enabled Platform

Leadership · Research · Design · SaaS

Hwy Haul is a growing digital freight platform with a diverse portfolio of clients needing an efficient Transportation Management System (TMS) to streamline their operations. To meet this demand and gain a competitive edge in the market, Hwy Haul decided to develop a Software as a Service (SaaS) product that would offer robust TMS capabilities to their clients. This project outlines the process and key decisions involved in designing and developing this SaaS TMS product.

Problem Statement

Hwy Haul identified several pain points in their current operations and in the TMS landscape:

Inefficiency Current logistics processes involve a lot of manual work and lack automation, resulting in inefficiencies and higher operational costs.

Scalability The existing products are not easily scalable to accommodate the company's growth and the diverse needs of their clients.

User Experience The current interface is complex and not user-friendly, leading to usability issues and resistance from users.

Data Insights The inability to collect, analyze, and provide actionable insights from logistics data hinders decision-making.

Project Goals

The primary goals of designing and developing the SaaS TMS product were:

Automation Create a system that automates key aspects of logistics operations, reducing manual effort and improving efficiency.

Scalability Design the product to be easily scalable to handle a growing client base and evolving logistics requirements.

User-Friendly Interface Develop a user-friendly and intuitive interface to improve user adoption and satisfaction.

Data Analytics Incorporate robust data analytics and reporting features to provide valuable insights for clients.

Key Features

The SaaS TMS product includes the following key features:

Order Management Users can easily create and manage transportation orders, specifying pickup/delivery details and special requirements.

Route Optimization The system uses advanced algorithms to optimize delivery routes, taking into account factors like traffic, vehicle capacity, and delivery windows.

Carrier Management Allows clients to manage their relationships with carriers, select the best carrier for each shipment, and track carrier performance.

Real-time Tracking Provides real-time tracking of shipments, including GPS integration for vehicle tracking.

Document Generation Automates the creation of shipping documents, such as bills of lading and customs forms.

Data Analytics Offers comprehensive reporting and data analytics capabilities to derive insights from logistics data.


Designing and developing a SaaS Transportation Management System involved careful research, user-centric design, and robust development. The resulting product streamlined logistics operations, improved user satisfaction, and positioned Hwy Haul as a competitive player in the logistics industry. The iterative Agile approach allowed for flexibility and continuous improvement, ensuring that the product could adapt to evolving client needs.

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