PACS Programme Promotional Designs
PACS Programme Promotional Designs
Graphic Design, Art Direction
The Poorest Areas Civil Society (PACS) Programme, supported by the UK government's Department for International Development (DFID), was a pioneering initiative aimed at addressing India's pervasive poverty. The challenge was to reduce poverty and improve the lives of millions living below the poverty line. The program had a strategic focus on the most vulnerable, including women, dalits, and marginalized groups.