PACS Programme Promotional Designs
Empowering the Poorest Areas in India
Empowering the Poorest Areas in India
Graphic Design, Art Direction
The Poorest Areas Civil Society (PACS) Programme, supported by the UK government's Department for International Development (DFID), was a pioneering initiative aimed at addressing India's pervasive poverty. The challenge was to reduce poverty and improve the lives of millions living below the poverty line. The program had a strategic focus on the most vulnerable, including women, dalits, and marginalized groups.
See more of my work.
See more of my work.