PACS Programme Promotional Designs

Empowering the Poorest Areas in India

Graphic Design, Art Direction

The Poorest Areas Civil Society (PACS) Programme, supported by the UK government's Department for International Development (DFID), was a pioneering initiative aimed at addressing India's pervasive poverty. The challenge was to reduce poverty and improve the lives of millions living below the poverty line. The program had a strategic focus on the most vulnerable, including women, dalits, and marginalized groups.

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