Shared Purpose and Leadership I believe in fostering a shared vision across my design team, articulated through effective strategies and team charters. My focus is on providing strong, focused leadership to align the team with our organizational goals, ensuring cohesive collaboration and a unified approach to design.

User Empathy and Value Creation My approach involves using in-depth user research to deeply understand and articulate user needs, integrating this insight into our design process. This helps in creating substantial value by aligning our design solutions closely with user expectations and experiences.

Navigating Ambiguity I view uncertainty and ambiguity as opportunities for innovative problem-solving. My strategy involves adapting our design approach to leverage these opportunities, fostering an environment that encourages exploration and experimentation.

Strategy and Understanding Value I focus on developing a visionary design strategy informed by a comprehensive understanding of our business context, user needs, and product goals. My aim is to articulate and create value through design that aligns with our broader business objectives.

Supporting the Entire Journey I ensure that my design team is integrally involved in every aspect of the customer's journey. My team is adaptable, skilled across various domains, and capable of addressing the full spectrum of user experiences.

Quality and Delivery Standards I balance the delivery of design solutions with maintaining high-quality standards. I establish clear quality benchmarks while ensuring timely delivery, emphasizing the importance of both perfection and efficiency in our design output.

Process and Practice I implement robust design processes and practices that streamline our workflow, enhance efficiency, and ensure consistency in the quality of our output. This includes adopting best practices, methodologies, and tools that facilitate effective design execution.

Diverse Perspectives and Problem Solving I champion embracing diverse perspectives and backgrounds within my design team to fuel innovation and creative problem-solving. This diversity leads to more comprehensive and effective design solutions by incorporating varied viewpoints and approaches.

People-Centric Approach I prioritize treating team members as unique individuals, focusing on their personal development and recognizing each member's contributions to our success.

Diversity and Collaboration I build a team with diverse perspectives to enrich our design process and output. My leadership fosters a collaborative environment where team members can share ideas and develop innovative solutions together.

Operational Efficiency I manage the operational aspects of my design team to optimize performance and productivity. This includes streamlining processes and ensuring efficient resource allocation.

Empowering Individuals I create an environment that empowers each individual within my team, acknowledging their unique strengths and contributions. I provide opportunities for personal and professional growth, encouraging autonomy and supporting individual development paths.

I find the design thinking problem-solving approach immensely helpful in tackling complex challenges. I have successfully used the framework in my projects to drive human-centered innovation without overlooking the possibilities of technology and the requirements for business success. The approach has enabled me to align design strategy with business objectives effectively. It has fostered collaboration between the design team and other departments, allowing for innovation despite tight deadlines. Through design thinking, I've implemented prototyping and iterative processes in projects, adeptly managed feedback and critique on design work, and created a prioritized, actionable, measurable roadmap for key initiatives. This approach has been crucial in driving both creative and strategic success.

Product development involves delivering solutions within specific constraints such as scope, schedule, and cost, which are predictable and, thus, more manageable to estimate. In contrast, design thinking is a creative and iterative process, often yielding multiple outcomes that can be less predictable. Employing design principles, best practices, and values as restraints helps manage these outcomes and choose the right thing to do. Recognizing the difference between 'constraints' in product development and 'restraints' in design thinking is critical to controlling project outcomes and accurately estimating efforts.

Constraint determines:
What cannot be done

Restraint determines:
What should not be done

My design philosophy acts as both a mission statement and a guiding north star for my team. It embodies a collection of principles, beliefs, and values that steer our design process. Here are my six core design values:

The quality of a design team's output is not only their skills but also the sophistication and sensitivity with which they operate. I have established standardized processes and activities for the product development process that act as a formula for consistent results. This approach enables cross-functional teamwork with remarkable speed and iteration, fostering an environment where team members can readily exchange feedback.